Your Choice Client Portrait
Before you open the doors to your business, you must become absolutely crystal clear about who it is you want walking through those brick and mortar or virtual doors.
Who do you most wish to serve? Who is that person who can most benefit from your products and services? Just who is your customer, client, patron, buyer, member, patient, student, audience, renter or reader?
Here are three examples Choice Clients to jog your imagination—my Choice Client and Bonnie’s, as well as the MicroBiz Mastery Choice Client. These are fanciful portraits, but they incorporate the demographic details, ‘givens’, ‘particulars’, and ‘irresistibles’ that are most important to us. And they capture the spirit of Choice Clients in a way that makes them memorable.
Meet Eliza’s Brilliance Unlimited
Choice Clients Frank & Grace Luminari
Videographer Frank and writer Grace Luminari are bringing their considerable creative talents together in a new enterprise offering inspired branding and messaging for microbusinesses. Their new business, Virtual You, is just the kind of design company every entrepreneur dreams of hiring to get their business into the spotlight!
To listen to the Luminari’s joint audio portrait, click this link:
Bonnie’s Kinesiology Connection
Choice Client, Lila Brewer
Lila is an educator through and through. She taught science and math before finding her dream job as an administrator ina private school. There, she impacts her wonderful and supportive staff and students through positive, daily interactions.
To listen to Lila’s audio portrait, click this link:
Meet the MicroBiz Mastery
Choice Client, Sally Forth!
Sally is thrilled to finally be making her entrepreneurial ideas a reality. After a long career researching and restoring coastal eco-systems, she is ready to take her message to a wider audience. And wait ‘til you meet her intrepid dog!
To listen to Sally’s audio portrait, click this link:
Oh, and has there been a flood of marine biologists coming to MicroBiz Mastery? No. But over the years, this program has attracted a flood of enthusiastic do-ers like Sally Forth!